From signal to inbox.
Most cold outbound is sent at random. We build a dedicated system that watches the world for the moment your offer is uniquely useful, then writes to the right people, in your voice, that day.
You don't have a list problem.
You have a timing problem.
Industry plus headcount describes a market. It doesn't tell you who needs you this week.
Every company you want to sell to has a handful of moments when your offer stops being interesting and becomes urgent. A filing. A hire. A line in an earnings call. Miss the moment and the best email in the world reads like spam.
We build the system that catches the moment.
A sales team builds a list of 8,000 companies.
B2B SaaS · US/Europe · 50–500 emp · recently funded.
Filters in place. Send. Wait.
So teams reach for a smarter spreadsheet, and inherit a second job.
Clay, waterfalls, 73 integrations, credit math. Powerful in the right hands. But most teams end up paying for tiers to unlock single features, burning credits they never use, and maintaining tables instead of talking to buyers. The tool was never the point. The moment was.
We build the engine. Once.
For your company specifically.
Two to four weeks. You end up with a custom-built outbound system, branded as yours. Not a tool. A system that watches your world, fires at your moment, and writes in your voice.
Every trigger runs the same backbone: detect → classify → enrich → people → message → push. Different sources, one pipeline.
Wired into 40+ signal sources.
Assembled into one engine, yours.
Registries, job boards, filings, tech detection, social, enrichment providers. We don't hand you 40 integrations to manage. We pick the sources your signals need and build them in.
Custom-built means exactly that: your engine only carries the sources your triggers use, and we add new ones as your signals evolve.
Every buyer has a moment.
We build the trigger that catches it.
Three examples of the kind of signals we build. Different sources, different industries, same backbone. Yours will be mapped to the deals you actually close.
New leader
A target account hires a new VP into the exact seat your product serves. New leaders rebuild their stack in the first 90 days.
You reach them while the mandate is fresh and the budget is unspent, before the incumbent gets renewed by default.
Stack change
A company quietly removes a competitor's tool from their site, or adds one your product plugs into. The migration is happening now.
Churn moments are open windows. They're already re-evaluating; your email is the only one that knows it.
On the record
A public company commits to a strategy in an earnings call or 10-K that your offer directly accelerates. It's board-approved and public.
Strategy is on the record and execution leaders are under pressure. The highest-fidelity signal a company gives.
Two principles.
Built specifically for you.
Your signals. Your ICP. Your voice. Your customer references. Not a template you're a tenant in, but a system mapped to the deals you actually close.
Built with your team.
Sales, ops, and founder review every signal definition before it goes live. Every prompt is yours. We don't ship cold and walk away.
The engine talks in Slack.
Hot signals ping you. Drafts post for review. A ✅ pushes them live. Replies and bounces flow back to the same thread.
No new dashboard. No login your team forgets. The system lives where your team already works, and nothing goes out without a human approving it.
🔥 Hot signal · Trigger 02 · MCA. A US robotics company filed an Indian subsidiary yesterday. 3 decision-makers found, emails verified. Draft sequence ready.
Hi Priya, saw the incorporation cleared on Thursday...
Approved. Push it.
Live. Sequence started for 3 contacts. Replies will land in this thread.
What are your eight moments?
A 30-minute call. We map the signals that mean a company needs you this week, and show you the engine running live.
Book a signal-mapping call →